facebook_algorithm

How to Get More Organic Growth on Facebook

Facebook Algorithm

Bloggers, internet marketers and Facebook users constantly complain that the Facebook algorithm is not fair and rightfully so.  It is not uncommon that only 10% of your fans actually see your content in their news feed.

In this blog I will give you 5 awesome tips on how to improve your organic growth and reach in Facebook (plus a bonus tip).  Also you can download my cheatsheet “22 Ways to Get Noticed, Get Liked and Create Engagement on Facebook”.

It is safe to say that Facebook is pushing content providers to pay for advertising to get their posts seen by users or fans.  Hey Facebook is a business and they exist to make a profit so it’s not surprising this is so.

The reality is there are now over 1.6 billion users on Facebook which is almost a quarter of the world’s population.  If you’re a blogger or internet marketer you just cannot afford to miss out on this size of audience.

Your goal of Facebook promotion is to increase your page’s organic reach without having to pay to promote it.  There are some things you can do to help your cause.

Tip #1: Tell Your Fans to See You in their News Feed First

Encourage your fans to “turn on” notifications from your page.  Ask them to see your page’s posts first in their news feed.  Some users however do not understand how to do this so pin a post to the top of your page with instructions on how to set their notifications.

facebook_organic_newsfeed

Tip #2: Post Things People Are Interested In

This seems like a no brainer but sometimes we as bloggers or content providers get in the habit of writing about topics we are interested in rather than searching around for what users are seeking information about.

There is a fantastic service available just for this purpose called Post Planner.  It scours Facebook based on your keywords, industry or interests and finds updates or posts that are popular, interesting, and engaging for Facebook users.

You can get great ideas about what users are interested in and engaging with.  This is a very powerful tool.

Tip #3: Be Active On Your Page

If people are commenting on your posts make sure you are responding with a reply and do it in a timely fashion, not days later when the user has forgotten what they commented on in the first place.  Make sure you engage with your fans whenever they interact on your page.

If your business page allows reviews (example a restaurant) make sure you acknowledge every review good or bad.  Thank them for taking the time to write a review and address any bad press with a positive spin.

Tip #4: Reply If You’re Tagged in Mentions

Presently Facebook pages cannot interact on other people’s personal profiles unless they are specifically mentioned or tagged in a public post.

Watch your page mentions.

If your page is mentioned or commented on, you will get a notification on your banner bar.  Click on it to navigate to your notification dashboard where you can see the various notifications on your page.

Make sure you switch over to using Facebook as “your page” not your personal profile and continue the discussion.

 

Tip #5: Use New Features When They Are Introduced

Facebook introduces new features from time to time that they feel will help users engage better with content.  Case in point is Facebook Live.  Have you tried it yet?  Once you get the hang of it, it’s kinda fun.  As well Facebook is going out of its way to gives some love (more organic reach) to those that use this medium. So get in there and give it a try.  Practice makes perfect.

Make sure you keep tabs on any new features that Facebook rolls out and put them to use.

Bonus Tip: Join Facebook Groups That Movers and Shakers Belong To

This tip will may not give you much more organic growth, but it will enhance your authority and help build “your brand”.

I’m sure that whatever niche or business you’re involved with there are some “leaders” that everyone follows or looks up to.  Do you have a fellow blogger that provides great content?  What Facebook groups are these leaders joined with?  Generally the top leaders will not join flakey groups, they’re too busy.  The groups they belong to are usually very active and engaging.

You can gather this data by entering the following into your Facebook search bar [ENTER NAME OF EXPERT] with an ‘s at the end followed by “groups” and hit Enter.  For example “Vince van Lierop’s groups”

You should be returned with a listing of the groups that person is joined with.  Now all you have to do is join up with these groups as well.  Don’t be that person that joins and then spams everyone with “offers” and “links” etc.  Contribute with quality comments, posts and engage in a positive manner.  People will soon see you know what you’re talking about and will gravitate to your page.  The more you engage with members within these groups the chances of your posts being seen in their news feeds will also increase.  Many of these group members could be your next customers!

There’s More to the Story

We have only scratched the surface when it comes to getting noticed on Facebook.  If you want to learn more why not download my cheatsheet for “22 Ways to Get Noticed, Get Liked and Create Engagement on Facebook”

 

3 Comments

  • Wayne

    Reply Reply July 15, 2017

    Hi Vince. Thanks for the excellent advice to get more out of Facebook. I’ve used the See First feature to make sure that I see the things that I want to see every day regardless of the FB algorithm. It isn’t perfect. Sometimes things do still slip through and I miss them. Still, it’s better than nothing. It’s a good idea to let people know the can do that.

    Speaking of new features. FB promoted page templates not too long ago. I’ve been meaning to look into it but haven’t had the chance yet? Have you done anything with them?

    • Vincevl

      Reply Reply July 15, 2017

      Hi Wayne,

      Thanks for the comments!

      The Facebook algorithm is a mystery that can be solved simply by offering excellent content for your fans and readers. Facebook will then love you …

      I have not looked into FB promoted page templates but will do so.

      Cheers!

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